310.676.9697
310.676.9699 | fax
Our Mission - 100% Customer Satisfaction
We strive to create long lasting and mutually beneficial relationships with our customers. We know we can only accomplish this by maintaining an unyielding commitment to quality, variety, and world-class customer service. Providing healthy animals is the most important thing for our customers and their customers. To that end we never stop looking for ways to improve our techniques and enhance our knowledge.
Our Vision - 100% Sustainability
The only way to realize this is to be fully committed to increase the availability of captive bred animals and to provide funding and equipment for sustainable collection training and practices. We source our animals from suppliers that are responsible and committed to the long term future of the industry. If we all work together, we can make this vision a reality.
Our Approach - 100% Focus, Commitment and Effort
Every day, our staff comes to work ready to take on the challenge of caring for these creatures and fulfilling our obligations to our customers. There are no shortcuts and there are no cheat codes. Precise acclimation, diligent monitoring and maintaining of optimal water quality, ensuring a nutritious diet for the animals, delicate handling and careful preparation for transport all take tremendous focus, commitment and effort. That is what we expect from our staff and that is how we set out to provide our customers with the healthiest animals possible.
It is with the greatest sadness that we mark the premature passing of our beloved Juan Villaneuva on September 9th, 2023. Juan was an unsung icon in the industry with an unmatched, encyclopedic knowledge of all things related to marine aquaria. He was the hardest working, kindest, humblest, most self-effacing person imaginable and a pillar of our company for over 31 years. More than that he was a beloved family member, friend, and a selfless mentor to all who knew him. Juan, you were taken from us way too soon and we will miss you always! We honor your memory with love and respect. Rest in peace!
